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Understanding Business

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Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: the commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, we listen to our customers, and the quality of our supplements pac Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: the commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, we listen to our customers, and the quality of our supplements package. We consistently look to the experts - full-time faculty members, adjunct instructors, and of course students - to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 500 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. pedagogy that puts students in touch with today's real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.


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Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: the commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, we listen to our customers, and the quality of our supplements pac Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: the commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, we listen to our customers, and the quality of our supplements package. We consistently look to the experts - full-time faculty members, adjunct instructors, and of course students - to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 500 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. pedagogy that puts students in touch with today's real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.

30 review for Understanding Business

  1. 5 out of 5

    Michelle

    Easy to read and understand; this book didn't make me lose focus, like some of my other textbooks.

  2. 4 out of 5

    La-Shanda

    A supplemental text appropriate for high school Business Studies courses

  3. 5 out of 5

    Nostalgia Reader

    A fairly decent intro to business, marketing, and economics. The definitions are excellent--the definition in the glossary is the EXACT same thing as what's written in the text of the chapters, which sounds like a "duh" factor, but is actually quite rare in college textbooks. The review points at the end of each chapter are good for, well, reviewing, and the sidebar boxes throughout the chapters are actually interesting and apply directly to the chapter's themes (again, should be a "duh" factor A fairly decent intro to business, marketing, and economics. The definitions are excellent--the definition in the glossary is the EXACT same thing as what's written in the text of the chapters, which sounds like a "duh" factor, but is actually quite rare in college textbooks. The review points at the end of each chapter are good for, well, reviewing, and the sidebar boxes throughout the chapters are actually interesting and apply directly to the chapter's themes (again, should be a "duh" factor for all textbooks, but it's more of an exception than the rule). The only thing that annoyed me was that a lot of this seemed biased toward the oblivious middle class--those perfect people who have the ideal life that you think they went back in time and stole it from someone in the 1950s or 60s. It is easy to look past some of these instances, but other times, it's obvious the the authors are of the older generation who are blissfully unaware that much of their college audience is millennials, and therefore, not gonna believe this perfect world kind of shit. Much of the "start your own business" advice given is geared towards those who have a unique business model, and preferably have "invented" something. Other types of businesses, like niche retail and others where you are selling pre-made goods are not really given much acknowledgement. Made me squinty-mad while I was reading some chapters, but overall a keeper.

  4. 4 out of 5

    Upom

    Pretty standard textbook on business. The book is well written, and contains many entertaining anecdotes. It feels a little dated as it was written pre-2008 recession, but it gets the job done of helping readers understand the many aspect of business, including trade entrepreneurship, ethics, management, human resources, IT, marketing, and financing. A good read for anyone wanting to take a textbook approach to business.

  5. 5 out of 5

    Ashley

    This book was required reading material for an online introductory to business course I took this semester. It has a very good readability and is not dry and boring like many textbooks. The authors made an effort to include many examples and even a little humor when appropriate. I feel this book did a very good job of educating me on the basics of business.

  6. 5 out of 5

    Frank Davis

    As indicated by my rating, most excellent ... close to perfect in its order, accessability, etc. I'll be re-reading this yet again March through May as the class cycles back (up next: Entrepreneurship).

  7. 4 out of 5

    Erin

    I thought this was a decent textbook with a good overview of many of the topics that will hopefully be addressed in more depth in future classes. It has an easy to follow format with many areas for review so it makes studying easier.

  8. 4 out of 5

    Terri Jones

    This was another textbook we had to read for my class Business Systems at University of Phoenix.

  9. 4 out of 5

    Distortedr

    Not bad for an introduction to business course. However, for high business classes, it would be useless, as it only scraps the surface of each major topic.

  10. 5 out of 5

    Joe Legander

    Reading this for school.

  11. 5 out of 5

    Jesse VanDeWalker

    This is one meaty text. Real world examples and some fairly entertaining connected videos make this a good, modern textbook.

  12. 4 out of 5

    Elyssa

    I super liked this textbook. It was easy to read and follow for my Straighterline business course. And it really is just a beautiful book! So glad I own it! :)

  13. 5 out of 5

    lysslyss

    Colorful, interesting, down-to-earth, realistic, applicable... this is a keeper! The only reason I gave it four stars was out of sanity--it's a textbook. But I LLLLLIIIIIIKED it.

  14. 5 out of 5

    Katie

    As far as textbooks go it wasn't bad at all. Pretty easy to read.

  15. 4 out of 5

    Gina

    reading it for class, that is

  16. 4 out of 5

    Latifah

  17. 5 out of 5

    Amy

  18. 5 out of 5

    Tiara

  19. 5 out of 5

    Amy M

  20. 5 out of 5

    C.B. Cook

  21. 5 out of 5

    Jesus Ramirez

  22. 5 out of 5

    Siriusly

  23. 5 out of 5

    Geng He

  24. 4 out of 5

    Janeen

  25. 5 out of 5

    Britt

  26. 5 out of 5

    Nikhil P. Freeman

  27. 5 out of 5

    Jordan

  28. 4 out of 5

    John

  29. 5 out of 5

    stephanie virgen

  30. 4 out of 5

    Rendi Koentjoro

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